Target customers

Target customers refer to the specific group of individuals or businesses that a company aims to attract and serve with its products or services. These customers are identified based on various factors such as demographics, psychographics, behavior, and needs. By understanding their target customers, businesses can tailor their marketing strategies, product development, and customer service to effectively meet their needs and preferences. Identifying and reaching the right target customers is crucial for businesses to maximize their sales and achieve long-term success.