Customer experience refers to the overall perception and satisfaction a customer has with a company or brand based on their interactions and experiences throughout the customer journey. It encompasses every touchpoint, from initial contact to post-purchase support, and includes factors such as ease of use, responsiveness, personalization, and the emotional connection established. A positive customer experience is crucial for building loyalty, driving repeat business, and fostering positive word-of-mouth recommendations. Companies that prioritize and invest in enhancing the customer experience are more likely to succeed in today’s competitive marketplace.
