Cardholder Authentication

Cardholder authentication refers to the process of verifying the identity of a credit or debit cardholder during a transaction. It is a security measure implemented by financial institutions and merchants to protect against fraudulent activities. This authentication typically involves the use of a unique password, PIN, or biometric data to confirm that the person using the card is the legitimate owner. By ensuring cardholder authentication, businesses can enhance the security of online and in-person transactions, reducing the risk of unauthorized use and providing customers with peace of mind.